Exciting News: Melissa and BIMBA Y LOLA Launch Exclusive Summer 2024 Collection!

 

Fashionistas - get ready to be captivated by an extraordinary partnership that brings together two iconic brands for an unforgettable summer collection. We are thrilled to announce the new release of the Melissa and BIMBA Y LOLA collaboration, a limited edition collection that perfectly blends Melissa’s boldness with BIMBA Y LOLA’s urban sophistication. This exclusive collection is available in Singapore now at Melissa PLQ Mall, Wheelock Mall and Takashimaya, and it’s set to become a must-have for every fashion-forward wardrobe.

 

Fusion of Styles and Iconic Design

 

Melissa, the Brazilian brand renowned for its sustainable and innovative jelly footwear, has teamed up with the Spanish brand BIMBA Y LOLA to create a capsule collection that explores the DNA of both brands. Melissa, founded in 1979, stands out for its use of the famous Melflex® material, known for being recyclable, vegan, and highly flexible. This unique collaboration is a fusion of femininity, versatility, modernity, and classicism. It offers fashion enthusiasts trendsetting styles that are both runway-worthy and chic. From statement pieces to everyday essentials, each item in this collection embodies designer elegance and modern femininity. These must-have shoes and bags are designed to empower and inspire, making them perfect for women’s fashion and versatile wardrobes.

 

Collection Highlights

 

The Melissa x BIMBA Y LOLA collection consists of 4 bags and 3 jelly fisherman sandals, reinterpreting the iconic Melissa Possession model. Designed to bring innovation and comfort to every step, these sandals are available in three stunning colors: pearly blue, glitter orange, and glitter black.

 

 

Completing the collection is a multifunctional basket inspired by the BIMBA Y LOLA archive. Perfect for the market, the beach, or any adventure, this basket intertwines functionality with elegance, without losing its playful aspect. It’s the ideal choice for lovers of good design, combining Melissa's iconic bubblegum scent with the versatility of BIMBA Y LOLA bags. Available in glitter black, glitter green, glitter pink, and glitter blue, these pieces are sure to become essential additions to any fashionista’s wardrobe.

 

A Celebration of Creativity and Sustainability

 

Model Gabriela Brooks, photographed by Hedvig Jenning, stars in the campaign for this capsule collection. With a bold and futuristic look, the campaign perfectly captures the infectious enthusiasm for summer that the collection exudes. Melissa and BIMBA Y LOLA are not just presenting a collection; they are unveiling a style-conscious manifesto for summer, celebrating fun, originality, and a commitment to our planet.

 

Get Ready to Embrace the Trendsetting Styles

 

The Melissa x BIMBA Y LOLA collection is now available for purchase. Don’t miss your chance to own a piece of this exclusive, limited edition collaboration that promises to set new trends in high fashion. Visit our stores at  PLQ Mall, Wheelock, Takashimaya or online to explore the collection.

Discover the fusion of iconic design and modern elegance with the Melissa x BIMBA Y LOLA collection. The launch is here, and it’s everything you’ve been dreaming of for your summer wardrobe!